The Raiders of the Lost Audience …
I have noticed frequently in media a problem. It is not the lack of content, no we have plenty thank you. It is another type of media problem. It is DRM and corporate FUD surrounding it.
If you are, like me, a Linux/BSD user, then you may have seen it as well. You go to a website to get some content to watch and or listen to and get the ever persistent, ‘Go to iTunes to get this ________’. Personally I do not need nor do I want iTunes. I use gpodder for all my content needs.
My whole point is the fact that because of DRM things like certain TV shows and Movies have but one point of access. Ladies and Gentleman this is the era of the Internet. By now getting Movies, Music, Educational content should be a mouse click away. For most people this is not a problem but truth is, corporations that produce content have lost a great number of viewers and listeners in the name of “anti-piracy”.
Here is the deal, if you want better inflow of customers stop locking down your content and don’t just point people to the useless and ever-growing monster that is iTunes. Get with the times and get a clue. We are out here, “The Lost Audience”, people who watch movies, read books and listen to good music, and we would gladly pay you for services that reach our demographic too. Drop DRM and go with Creative Commons. Stop using a broken archaic method of delivery and listen to your potential audience, when you do there will be a payoff for everyone.
